Twenty years leading high-quality content. At scale.
I lead content and learning strategy at scale — building the editorial systems, quality frameworks, and evidence base that decide whether educational content actually works. That's meant testing AI-generated content against real exam specs, testing quality claims against independent reviewers, and testing textbook-grade learning science against millions of real, self-directed users.
I'm VP of Content at Save My Exams, after 20+ years modernising editorial operations across edtech, higher education, and international publishing — Cambridge University Press, Springer Nature, FutureLearn, and consulting for the World Bank on national curriculum and textbook reform in Armenia and Vietnam along the way. What's held constant throughout: a fascination with the page itself, print or digital, and how its structure decides whether content gets read, understood, and used at all. Full history on the CV.
Print or digital, it's the page's structure that decides whether content gets read, understood, and used at all.— on what's held constant across 20+ years in publishing
What people say
Astrid holds a high bar across the board, from the content and products we build, to the way the team and business operates. She challenges the wider business to consistently improve, which makes the whole organisation better. A very strong content leader with a great commercial mind.Stuart Taylor, CFO, Save My Exams
Astrid is an inspiring advocate for world-class educational content and for the teams she oversees who bring that content to the world. I've learned so much working for Astrid: in how she combines a strategic vision with operational nous, in her ability to distil and communicate complex ideas with clarity and wit.Duncan McMillan, Head of Content, Royal College of Anaesthetists
Astrid is an inspirational leader and colleague. Her expertise and pragmatic commercial acumen are truly assets in difficult deals. She is a visionary leader and has guided her team to achieve impressive milestones and results for the company.Shinae Bae, Group Head of Legal, Centellic
Astrid exhibits a rare combination of attention to detail and speed. Moreover, she proceeds with tremendous respect for others and is a true pleasure to work with.Steve Slawsky, Head of Programme Management, United Nations Strategic Heritage Plan